Friday, November 8, 2024

"RM43.9 Million Down the Drain: FashionValet’s Cronyism-Fueled Crash and Burn"



Oh, FashionValet i just had to add my 2 cents—the darling of Malaysian fashion e-commerce, or should I say, the overhyped, influencer-driven trainwreck Khazanah and PNB couldn’t resist dumping RM47 million into. Let’s break down how this "deal" should’ve been a non-starter from day one, and yeah, we’re definitely going to talk about the smell of cronyism lingering in the background.


1. Market Delusion

First off, FashionValet was playing in a brutal e-commerce landscape, competing against heavyweights like Zalora, Lazada, and Shopee. Their pitch? A niche platform for Southeast Asian fashion. Cute idea, but when your competitors are offering faster, cheaper, and better—what’s left for FashionValet? A weak value proposition built on "curated" local fashion? Sure, if "niche" means irrelevant, then they nailed it.

2. Scaling? What Scaling?

Khazanah and PNB funneled millions into a business that wasn’t even scalable. The brand wasn’t built to expand—it was basically a boutique shop online. No tech innovations, no groundbreaking logistics, just a slow-burn operation with the same few designers and limited growth potential. For RM47 million, I’d expect at least a whiff of innovation, but nope—just more clothes on hangers.

3. The Influencer Hype Machine

Oh, Vivy Yusof. With her legions of social media followers, it seems Khazanah and PNB forgot that Instagram likes don’t equal profit margins. They bought into her "brand" instead of looking at the cold, hard numbers. And we know how that ends. Let me guess: they were dazzled by her popularity and maybe a little blinded by connections, because clearly, no one did any serious financial analysis before signing those cheques.

4. Profitability? What’s That?

FashionValet didn’t have a clear path to profitability, period. The margins in fashion retail are already slim, and they weren’t showing any signs of a turnaround. With cash burning faster than an overpriced candle, how did Khazanah and PNB justify continuing to throw good money after bad? Maybe they just enjoy lighting RM50 notes on fire for fun.

5. Cronyism: The Unspoken Factor

Let’s not be naive—there’s likely a whiff of cronyism here. A deal like this doesn’t just happen because of a solid business plan. We’re talking about Malaysia, after all. You’ve got a connected, high-profile influencer, a high-profile husband, and then you’ve got Khazanah and PNB swooping in with public money. Smells a lot like a who-you-know situation, doesn’t it?

6. Accountability? What’s That?

Khazanah and PNB should’ve been grilling FashionValet’s financials,  where’s the accountability? They walk away, the investors take the hit, and we're all supposed to just clap and move on? This isn’t a bad episode of a reality show—this is people’s money wheres the oversight?  And let’s not forget Aireen Omar, who was on the board and claims there was no foul play at FashionValet. Seriously? Is she saying she missed every glaring red flag along the way? If that’s the case, someone should be really concerned about Capital A Group because if her radar’s that broken, what else is she missing?

7. The Inevitable Crash

In the end, RM43.9 million went poof, and FashionValet was sold off. All that hype, all that influencer glamour, and nothing to show for it but a hole in the taxpayer’s pocket. A tale as old as time: investors chasing after the next shiny thing, while the fundamentals fall apart behind the scenes.

8. The Apology and Resignation

And what do the dynamic duo of Vivy and her husband do? They issue a public apology and resign from their positions. How noble right. But where’s the real accountability? An apology doesn’t refill the public coffers, and stepping down is hardly a punishment. It’s like crashing someone else’s car and saying, "Oops, my bad," before walking away.

So, Khazanah and PNB, thanks for the lesson in how not to invest public money—just because something's fashionable, doesn’t mean it’s worth the cost.

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